Ambev: Conheça a história da maior cervejaria do Brasil

Ambev Conheça a história da maior cervejaria do Brasil

Da fusão entre as cervejarias Brahma e Antártica, nasceu em 1999 a Ambev. Antes as duas cervejarias disputavam o mercado nacional e agora fazem parte do mesmo grupo.

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Tudo começou antes de 1999, mais especificamente na década de 1880, quando a Brahma e a Antártica nasceram.

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Tanto a Brahma quanto a Antártica tinham diferentes gestões e eram concorrentes, até que em 1989 os sócios do banco Garantia, dentre eles Jorge Paulo Lemann, compraram o controle da Brahma

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A frente da cervejaria Brahma, Lemann, Beto Sicupira e Marcel Telles implementaram o conceito de gestão do banco Garantia e melhoraram a performance da cervejaria.

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Com o crescimento do negócio, chegou a hora de fazer a cervejaria crescer e isso poderia ser feito comprando as concorrentes.

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O grupo surge quando a Brahma e a Antártica fazem a fusão em 1999. Com a unificação das duas empresas, a Ambev nasce.

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Hoje os principais sócios da Ambev são: Jorge Paulo Lemann, Beto Sicupira e Marcel Telles. Os três participaram da criação da Ambev e do crescimento da companhia.

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Com uma fatia grande do mercado de cervejas, a Ambev tem grande domínio no Brasil e está presente em mais 19 países.

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Somente no Brasil, a Ambev possui 35 mil colaboradores e no mundo são ao todo 50 mil, além disso, a companhia conta com 100 centros de distribuição.

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Dentre as marcas de cervejas brasileiras, a Ambev possui: Antárctica, Brahma, Skol, Corona, Budweiser, Stella Artois, Becks, Bohemia, Michelob Ultra, dentre várias outras.

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