Globo fatura R$ 100 milhões com "novo Rock in Rio"

Suno Notícias 17 de maio, 2023

A Globo conseguiu arrecadar mais de R$ 100 milhões com as cotas de patrocínio do The Town.

Criado pelos mesmos donos do Rock in Rio, o The Town será realizado em SP em setembro.

De acordo com o site Notícias da TV, quem pagou a maior cota por esses comerciais foi o Itaú.

O banco desembolsou R$ 43,2 milhões para associar sua marca ao evento na Globo.

A Volkswagen e a Heineken também estão patrocinando a cobertura e pagaram, cada uma, R$ 28,8 milhões.

Conforme o evento se aproxima, a expectativa é de que a emissora venda mais cotas e fature ainda mais.

Confira mais stories do Grupo Suno:

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