Méliuz (CASH3): a história da empresa que valorizou MAIS DE 100%!

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A Méliuz é uma startup brasileira que trabalha com a oferta de cupons de desconto para lojas online. A empresa tem como objetivo ser um programa de fidelidade.

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Neste programa, o cliente recebe parte do valor gasto em suas compras de volta, diretamente em sua conta bancária. Esse serviço é conhecido como cashback.

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A empresa foi fundada por dois mineiros, Israel Salmen e Ofli Guimarães. Ela nasceu a partir da insatisfação dos empreendedores com os programas de fidelidade do Brasil.

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Salmen e Guimarães, que se conheceram enquanto cursavam economia na UFMG, estavam cansados dos tradicionais pontos de fidelidade.

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Então, em 2011, decidiram vender a empresa que haviam fundado, a Solo Investimentos, para iniciar a Méliuz.

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Um ano depois, em 2012, o site foi escolhido para participar do programa de aceleração de startups do governo chileno, chamado Startup Chile.

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Dessa forma, receberam investimento e consultoria, que puderam fazer com que a empresa melhorasse sua atuação.

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Com apenas 6 colaboradores, a Méliuz abriu seu primeiro escritório, em Belo Horizonte.

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Participe da BLACK FRIDAY antecipada: CLIQUE AQUI!

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Assim, lançaram o Desafio Méliuz, que incentivava o projeto que ganhasse o concurso com uma quantia em dinheiro e algumas mentorias.

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Em 2015, o empresário francês Fabrice Grinda, que investe em empresas como Alibaba e Uber e que foi um dos fundadores da OLX, aplicou seu capital na Méliuz.

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No ano seguinte, a empresa estendeu seu serviço de cashback para postos de gasolina, bares e restaurantes, atendendo quatro cidades, Belo Horizonte, São Paulo, Brasília e Porto Alegre.

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O IPO da Méliuz foi realizado em 5 de novembro de 2020. Desta data até o final de outubro de 2021, a empresa valorizou mais de 100%.

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[{"selector":"#anim-46c80afb-a4cb-4a8b-bb90-0ecbd4f8fc6e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Clique aqui!